This privacy policy explains how we collect, use and share your personal information when you visit our website or make a purchase on it. The personal information we collect When you visit the site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone, and some of the cookies installed on your device. In addition, as you browse the site, we collect information about the web pages or products you view, the sites or search terms that referred you to the site, and information about how you interact with the site. We refer to this automatically collected information as (“Device Information”). We collect Device Information using the following technologies: – “Cookies” These are data files placed on your device or computer, and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org. – “Log files” Track the actions taking place on the site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps. – “Web beacons”, “tags” and “pixels” These are electronic files used to record information about how you browse the site. In addition, when you make a purchase or attempt to make a purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment details, email address, and phone number. We refer to this information as “Order Information”. When we refer to “Personal Information” in this privacy policy, we mean both Device Information and Order Information. How do we use your personal information? We generally use the Order Information we collect to fulfill any order placed through the site (including processing your payment details, arranging shipping, and providing invoices and/or order confirmations). In addition, we use this Order Information to: – Communicate with you; – Screen our orders for potential risk or fraud; and – When this matches the preferences you have shared with us, provide you with information or advertisements about our products or services. We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and generally to improve and develop our site (for example, by generating analytics about how our customers browse and interact with the site, and evaluating the success of our marketing and advertising campaigns). Sharing your personal information We share your personal information with third parties to help us use your personal information as described above. For example, we also use Google Analytics to help us understand how our customers use the site — you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. Finally, we may also share your personal information in order to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights. Behavioral advertising As noted above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising using the following links: – Facebook: https://www.facebook.com/setti… – Google: https://www.google.com/setting… In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/. Do Not Track Please note that we do not change our data collection and usage practices on our site when we receive a “Do Not Track” signal from your browser. Data retention When you place an order through the site, we will keep your Order Information in our records unless and until you ask us to delete this information. Changes We may update this privacy policy from time to time, for example to reflect changes in our practices, or for other operational, legal or regulatory reasons.